WAKE UP CALL !
Say no to plastic to save the world! There is no denying that plastics are appalling for our environment.
But let’s talk about that new polyester tee you just bought or the dress you purchased on sale for dirt
cheap prices. How about those pair of jeans you callously threw away cause of a hole?
Our urge to remain fashionable and to keep up with the ever so changing trends has given rise to the
concept of fast fashion. Wanting to look chic and in vogue is very human but frivolous purchases and the
bewildering surge in demand is generating textile waste which comes with a price which is far more
gruesome in nature.
As per recent studies, the global generation of textile waste annually has risen to a whopping 92 million
tons. This is equal to the weight of 23 million Asian elephants, hard to picture right?
As per the Ellen MacArthur Foundation 2017- one garbage truck of textiles is landfilled or incinerated
every second. These staggering figures are distressing enough, however, it does not end here. Statistics
show the numbers being increased by 60% by the year 2030.
Clothing being discarded so instantaneously is becoming a growing concern for our biodiversity,
especially due to the pollution released in the form of chemical waste and microplastics. The emission of
such substances do not only lead to environmental degradation but also to one’s personal health.
It is definitely a cause for alarm and a reason to change our modus operandi ASAP! It is time for us to
introspect the results of our actions and take accountability.
The word ‘sustainability’ definitely sounds like a handful but we can assure you, it is not. Most of us have
been imbibed and have grown up with such ideologies. The most basic methods include the following-
Mending clothes by using simple hand stitches.
Donating clothes to NGOs or the needy instead of dumping them altogether.
Results say the water and carbon footprint can be reduced by 20-30% if we extended the
lifespan of our clothes by just 9 months.
Washing denims inside out or line drying your clothes.
Using a cooler temperature of water for washing clothing helps in preservation of colour and
quality of textile.
Buying clothing pieces that are timeless instead of falling prey to the prevailing trends in fashion.
Being conscious about the labour and material put into the clothes you purchase.
Choosing sustainability is no more an option but a choice we ought to make. For there won’t be us if not
for the resources our Earth has to offer.
By – Saumya Bhattacharji