It takes us a split second to swipe our cards or enter the OTP when purchasing a branded product. However, “Bhaiya thoda kam kar do!” is a phrase that is always at the tip of our tongues while we shop
Remember when a virus started lurking on our streets? Fear instilled, all locked up in our homes. The time we spent indoors gave us consumers a long pause from our daily hustle and bustle. Introspection about ourselves and our environment
Mulya is a platform, which gives liberty to young talents to work with us and explore. Sneha ramanan, a fashion design student of Nift Chennai developed these beautiful illustrations for our summer collection. stay tuned ! coming soon!
Did you know that India has the world's 95% hand-woven fabric? This is no surprise as there is hardly any part of India that does not have a handloom or handicraft unique to that region. The Indian handloom is exported
Sustainable fashion is a movement that addresses the whole system of fashion- from production to consumption to waste management. It also means considering fashion a responsibility of every citizen, public and private sectors. When deciding the process of fashion, the